I did not arrive through the conventional engineering door.

I started with enterprise account management, international sales and founder leadership.

I learned what it feels like to own a number, manage customers, persuade a market, raise capital, lead a team and carry the consequences of a product decision.

Too many important products failed at the handover between commercial intent and technical execution. The brief lost meaning. The build lost momentum. Nobody fully owned the gap.

So I learned to build. Not as a change of identity, but as an extension of responsibility.

Today I work where that gap is most expensive: close to senior stakeholders, real users and the systems that have to make the strategy true.

At GoPromo, I lead applied AI and product systems across customer acquisition, audit delivery and internal operations. The work runs from discovery and architecture through deployment, adoption and cost optimisation.