Portfolio Showcase Figures illustrate scale. Actual metrics under NDA. Index
← back to case mere·notes App Store ↗
16 April, a Wednesday.

A notebook
with three features
and perfect type.

Every notebook app is in a feature arms race. Mere Notes quit. Three keyboard shortcuts. One body typeface. Cloud sync. Nothing else. No calendar integration. No AI summarisation. No colour-coded tags. No Kanban board. No note graph. Just writing.

⌘ N New note.
⌘ K Find any note you've written, in under 80ms.
⌘ ⇧ E Export the current note to Markdown.

Eight point nine percent paid conversion in a category where the average is under two. Twenty-two thousand downloads. Forty-one notes per user per month, on average. Writing, it turns out, is a feature.

NOTE · UNTITLED · AUTOSAVED idle
0 words · 0 characters · 0 min read

The demo above actually works. Type in it — nothing leaves your browser.

type here.

22kdownloads
41notes / user / month
8.9%paid conversion
3keyboard shortcuts

Three things we do not do.

  • A.I. anything.
  • Colour-coded tags.
  • A home screen.

— the editors
Built for writers, against all marketing advice.
AA.SYS BOOT V3.1