IV · About
One builder.
Seven years shipping. Most of it alone. Some of it in a small hot room in Yerevan. Some of it in a flat in East London. All of it in past tense.
I · Principles
- I
One builder.
No agency. No outside capital. No co-founders. Every project is accountable to exactly one person.
- II
Launch-page depth.
Every project gets a spec, gallery, changelog and real numbers. If it doesn't deserve one, it doesn't ship.
- III
Numbers over adjectives.
Eleven thousand traders beats 'popular'. 99.97% uptime beats 'reliable'.
- IV
Boring is a feature.
The stack should never be the story. The product should be the story.
- V
Past tense by default.
Shipped. Launched. Closed. If it's still a promise, it hasn't earned a tile.
II · Timeline
- StartedFirst shipped product: a Pine Script indicator. Two users. One of them was me.
- Went pluralThree clients. Shipped a retail POS and a crypto dashboard in the same month.
- Mobile pivotShipped first iOS app. Learned that Metal is worth the pain.
- Five categoriesFinance, crypto, mobile, fintech, SaaS. Still one person.
- Seven liveFirst seven-figure year of self-directed revenue. No agency. No outside capital.
- GamingEmber Arena soft-launch. Unity became the seventh language in rotation.
- AI workloadHelix voice agent in private beta. Started treating Claude like a colleague.
- Eight categoriesTwenty-four products live. Still one builder. Still shipping weekly.